The annual kickoff festival at Jönköping University was in need of artist reveals for the 2024 lineup. The task of both directing, and creating the reveals was assigned to me through my role in JSU Marketing Team.
In total 9 reveals were created and published on the official Jönköping Student Union accounts in the days leading up to the festival. The reveals were also re-published by; among others, Jönköping University.
The reveals had to be rich in energy to build excitement for the festival, yet quick and concise to fit the short-form video format.
Lots of time went into colors and animation as the visuals had to properly represent the cheerful festival feeling. Glow, particles and lots of colors were a few of the important elements to achieve this.
