DON'T SETTLE FOR ORIGINALITY - MAKE AN IMPRESSION
My brand of Erik Anton aims to give the viewer a dystopian, alien-like and futuristic feel while still remaining humble and professional. The viewer is taken to another dimension; one where perseverance and accuracy is key and where every element down to each sound effect is a brick in the foundation of my identity.
The digital and grungy aesthetic mixed with the bright orange and the glowy, smooth motion design should hopefully captivate you, like it does me.
WELCOME
The brand identity video begins with my star icon guiding the viewer through this portal like entity, setting the tone for the entire brand.
Motion is a big part of my brand and is a corner stone in the brand identity video.
With the logo i aimed for something simple yet recognizeable. The simple two letter base logo is an abbrevation for "Erik Anton" that can also be combined with the brand name in text as an alternate logo version.
I also makes use of the star as an alternate symbol for the brand. Something that easily can be played with creatively and that further enhances the space-like nature of the brand.
SOCIAL MEDIA
(Mockup profile and example reel)
